Consumer behaviour Case Study Example | Topics and Well Written Essays - 2250 words

Consumer behaviour - Case Study Example A number of factories have been closed and retail network for distribution of its products reduced. The company just hired a highly competent CEO1 who has experience in business make ups and creating and sustaining brands, image and customer loyalty. A SWOT2 analysis of the company indicates that it stands to enjoy a number of business opportunities if certain things are achieved. The firm has several strengths that would increase its competitive advantage. The company, however, faces challenges in terms of potential threats from the market as well as internal weaknesses, which may be minimized. Several strategies and action points are suggested as measures to restore the company’s glory and regain its market share to improve business performance. Among them is the implementation of an elaborate marketing and promotion campaign, putting in place a comprehensive customer relations program, re-establishment of retail distribution networks, expansion to new markets and diversific ation of existing product range. Introduction Levi Strauss & Co is an all-time American brand clothing store that has been in the San Francisco apparel market for many decades. It faces a number of hurdles in sustaining business growth momentum. ... The company has for the last three years faced a rough business terrain with plummeting sales, layoffs, occasional plant closings, and a failure to woo certain market segments to take up its products. The company just appointed Mr. Philip Marineau, a vigilant and veteran marketing executive from PepsiCo Inc., as CEO to turnaround its fortunes and rejuvenate its presence in the market for growth. Philip’s mission is to bring back the company to its earlier business glory and more by re-establishing effective customer relations, launch more relevant products and improve existing ones guided by the needs of customers and undertake effective promotions, advertising and marketing for the products. This paper will provide an analysis of Levi Strauss by addressing the problem, conducting a situation analysis, assessing alternative options and making firm and implementable decisions to help the chief executive achieve his desired objectives (Case Study notes). Problem Statement The ma in problem of Levi Strauss as explained in the foregoing background is the failure to respond to different needs of different customer classes in its market. Specifically, the company has failed to quickly respond to fashion trends for its youthful market in the textile industry thus losing a significant market share to competitors such as JNCO and Kikwear among others. The fall of a majority of the company’s retail distribution networks has also been a big problem in terms of maintaining sustained or even stronger presence in the market. The company has continuously failed to embrace dynamic market needs and is stuck on traditional styles that currently

Empire by purchase or rental, like the acquisition of property in a Research Paper

Empire by purchase or rental, like the acquisition of property in a Monopoly board game, remains a neglected but highly su - Research Paper Example Imperialism has existence since time immemorial taking different forms. In the ancient times, imperialism was in the form of one type of civilization or ethnicity having control of all then other around it. A good example is the Roman Empire. The earliest form of modern imperialism was in the form of colonial expansion overseas in the 14th to 19th century1. Countries in Europe were fighting over territories in Asia, the new world and Africa. The main aim of this form of imperialism was to be in control of trade and raw materials from its colonies thereby monopolizing the benefits from the transactions2. In the 19th century, there was a new form of imperialism which came with free trade. In this, countries would have control over others through diplomacy and economic agreement. Most formal empires came to an end after World War II. This did not last long but have been replaced by neocolonialism. This is the situation where the economic powerful countries such as the America have a lot of influence of third world countries. This article reviews the significance of empires, the motives behind empirial expansion and finally compares Alaska and Guantanamo. Significance of Empires Imperialism has had both positive and negative impact on the countries or people who were incorporated into the powerful states or nations depending on the form of imperialism. ... This ensured that the members of the weaker nations could now have better living standards, with reduced mortality compared to their earlier lives. However, Imperialism in the form of colonialism had several devastating impacts on the colonies. This I despite the fact that the mother countries invested in the development of these countries, their main focuses was in development of those areas related to the specific raw material that eh countries were interested in and not the others4. These developments did not therefore benefit these colonies but benefitted their master. In the end, this form of relationship ended up benefitting the mother colonies booting the development of these economies at their expense. A major significance of empires is that it results in the bringing together of people from different backgrounds. As a result, wealth from the different people and land is amassed and this creates an empire which now becomes more economically powerful5. This has been the case i n American which is made up of different states. Some of these states were bough for instance Alaska was bought from Russia. Because of this union of states and use of a common currency, America is today the most economically powerful nation in the world. Other important empires whose contribution has been significance to the world today are the British Empire which introduced the parliamentary democracy to countries around the world6. The Greek empire has had a lot of legacy in the present day society in terms of academic contribution, culture and art. The Roman Empire has also contributed to the development of the contemporary society7. Other empires whose impacts are felt today are the Muslim and Christian empire which dominates two thirds of